Having worked in the past with Thesis 1.8, I have decided to give the latest version a spin. One thing you need to know upfront is that unless you are going to use Thesis out of the box on “as is” basis, you need to be able to understand certain basic coding for WordPress. Otherwise your will have a hard time learning how to use Thesis 2.0 to it’s full potential. It seams to me that learning how to use Thesis 1.8 was much quicker and easier.

The difference between Thesis 1.8 and Thesis 2.0 is apparent from the time you log into your WordPress dashboard:

Dashboard Menu - Thesis 1.8

Dashboard Menu – Thesis 1.8

Dashboard Menu - Thesis 2.0

Dashboard Menu – Thesis 2.0

Thesis 2.0 is more compact in how you use it and it is evident from the very beginning – Thesis dashboard menu. One important thing you will notice with Thesis 2.0 is that there is no longer “custom theme functions” editor. However the new interface for drag-and-drop HTML Skin Editor offers you equal or even superior opportunity to modify the layout of your website. There appears to be even more flexibility when it comes to customizing your website’s CSS.

The default Thesis Skin has only 5 different templates for your pages layout: Home, Single, Page, Archive and Landing. However once you learn your way around Thesis the possibilities are literally endless.

In a nutshell, the new features in Thesis 2.0 are very impressive. The question of course is Thesis right for you. When you consider that some times a single theme can cost you hundreds of dollars- Thesis is a very good deal! Especially if you need to quickly develop a unique design at a reasonable price. However, if you are not quite familiar with core structure and functionality of WordPress you might get lost trying to figure out both WordPress and Thesis at the same time.

Probably the best thing about Thesis is that DIYthemes, the parent company, offers “No Worries” 30 day money back guarantee. Click here to give Thesis a spin.


Superior Logistics and Warehousing in Buffalo, NY. Superior Logistics and Warehousing with a prime location just minutes away from US/Canada border crossing (Peace Bridge, Buffalo NY) is poised to become a leading warehousing and distribution facility in the city of Buffalo.

With over 40 years of experience Superior Logistics paramount goal is their dedication to detail and to meeting and exceeding their customer’s expectations. Superior Logistics guarantees great attention to service and commitment to operate safely.

Following are few services that you can count on when using Superior Logistics and Warehousing:

Cross Border Services
Superior Logistics and Warehousing are proud to have qualified for and received approval from both Canada Customs & Revenue Agency and Department of Homeland Security, US. Customs and Border Protection.

Pick and Pack Services
Superior Logistics Pick and Pack operation begins with catalog and literature order processing – including credit card and check handling – backed by a comprehensive product management process. This process includes product return handling, warranty tracking, stock alert reports and friendly customer service personnel around the clock. This combination of electronic data management and personal service ensures the most reliable and efficient direct order fulfillment system possible.

Consolidation Services
Superior Warehousing ‘s Consolidation services can improve the efficiency of your supply chain by eliminating delays and reducing costs associated with shipping and warehouse storage. Take advantage of our network of strategically placed and highly efficient service centers, the latest in technology, and an experienced and caring workforce to create strategic, cost-effective solutions that meet your individual requirements.

To learn more about Superior Logistics and Warehousing and their services visit their official website at http://www.superiorwarehousing.com/


The Chocolate Belles The Chocolate Belles, a long time client of Cassville Marketing, has recently undergone major website update. The shopping cart that powers the website is now features options such as “Wish List”, “Gift Vauchers”, and “Reward Points”.
You can read in details about this update at The Chocolate Belles Blog.
If you are interested to start an online store but don’t know where to begin, we would be happy to offer your advise. Just drop us a line via Contact Us page and will will get back to you within 24 hours.


Cassville Marketing is happy to announce that The Chocolate Belles, our long time client, has recently launched an affiliate program at ShareASale.

About Chocolate Belles
The Chocolate Belles is a New Jersey (Brick) based cake decorating an candy making supplies store. It has been in business since the early 1980′s. The Chocolate belles carries hundreds cake pans, candy molds among other cake decorating and candy making supplies. During the course of the year the chocolate belles also offers cake decorating and candy making classes. They range from advance classes to classes where parents can bring their kids for some family fun.

About Chocolate Belles’ Affiliate Program
After extensive research Chocolate Belles has partnered with ShareASale, a leading affiliate network, to launch and manage their program. Following are the highlights of Chocolate Belles’ affiliate program:

  • Commission starts at 6%.
  • Cookie lifetime – 30 days.
  • 400+ products in our datafeed
  • Low rate (less than 1%) of returned and cancelled orders
  • Affiliates Are Auto-Approved
  • FTP Access to our datafeed may be granted upon request



There seems to be a a trend among web-designers who create websites for restaurants. This trend can be only described as laziness. Laziness on the part of the webmasters putting together websites for restaurants. What I am talking about is the fact that many restaurant websites (including some of the bigger brands) are using images for their menu. Not just images of their dishes. Their entire menu is an image just like the one you see bellow:

Menu at a Local Pizzeria Website
The reason you do not want to use an image for your menu is that search engines cannot tell the difference from one image to another, unless you describe to the them what is in the image. You can do so through HTML attributes ALT and TITLE. However, in the case of our example above you would running a danger to “stuff” your ALT or TITLE attribute and make your page look a little spammy. The above shown menu has over 40 good keywords, and using all of these keywords in the ALT and TITLE attribute is not such a good idea.

So what is the solution?

Don’t use images in the situations where text can be used instead. While the saying about “picture being worth a thousand” words is true in most cases, it exactly the opposite when it comes to menu on the restaurant’s website.

In the case of the above “menu” your website will benefit more if that menu is implemented on your page as text. Why not use images of individual dishes, or as in this case individual pizzas, as a part of your “menu page”. You can take even one step further and dedicate a separate page for every menu item, not only describing the ingredients of your dish, but take pictures (or maybe make a video) of the preparation process of that particular dish. It sure requires more work, but it has potential to bring more visitors your website.

If you are interested to learn the importance of using the ALT tag to describe your images to the search engines, watch the video bellow in which Matt Cutts, the head of Google’s Webspam team, describes the importance of using ALT tag: